Geometrium - Online interior design course
How to scale November results: $220k income, $6.5k advertising budget (ROAS 413%), with the same efficiency
Anyone can get a taste of an interior designer, learn the basics of this profession and write an interior concept in just 3 days of a free marathon
About Geometrium
The client successfully used lead generation on YouTube, but could not scale his success. The advertising budget on YouTube did not exceed $6.5k. Meanwhile, ROAS was 413% and the client was afraid of reducing his business profitability and budget increase. We knew that Geometrium's advertising budget on Facebook was several times larger, so we were confident that the project could be scaled on YouTube.
After analyzing the client's google ads account, we found new opportunities related to the new GEO. We also decided to add a second ad account, since our client tried to scale by increasing the target cost per conversion, but this did not work. In past experience, we used the technique of adding an extra account, and this was successful. This was the reason why the client chose us to solve their problem.
The client successfully used lead generation on YouTube, but could not scale his success. The advertising budget on YouTube did not exceed $6.5k. Meanwhile, ROAS was 413% and the client was afraid of reducing his business profitability and budget increase. We knew that Geometrium's advertising budget on Facebook was several times larger, so we were confident that the project could be scaled on YouTube.
After analyzing the client's google ads account, we found new opportunities related to the new GEO. We also decided to add a second ad account, since our client tried to scale by increasing the target cost per conversion, but this did not work. In past experience, we used the technique of adding an extra account, and this was successful. This was the reason why the client chose us to solve their problem.
Challenges:
Commercial videos were already outdated markedly by our arrival, so we wrote scripts for new videos. For the best result, we watched our client’s presentations of the 3-day course and put the main points from the course into the scripts. The client recorded new videos quickly and this gave us a good tool for scaling.
Work process
The 2 weeks, that were taken to create new videos. weren't spent. At this time, we created a new Ad account, in which we used new GEO — European countries.
Payment applications for the course from this GEO were received within 1 week after the launch of the advertisement.
Every Thursday the client provided us with applications and payments data, and we scaled the campaigns and ad groups that brought in more revenue. This is possible thanks to the elaborate structure of UTM tags. Here is an example of a UTM tag for one of the ad groups:
utm_campaign=EU_ks_design&utm_term=women_45-54&utm_content=long_cool
utm_campaign means geo and target type - design keywords. utm_term=women_45-54 means that this ad group targets women over 45 and under 54, and utm_content=long_cool refers to a specific video used in this ad.
The 2 weeks, that were taken to create new videos. weren't spent. At this time, we created a new Ad account, in which we used new GEO — European countries.
Payment applications for the course from this GEO were received within 1 week after the launch of the advertisement.
Every Thursday the client provided us with applications and payments data, and we scaled the campaigns and ad groups that brought in more revenue. This is possible thanks to the elaborate structure of UTM tags. Here is an example of a UTM tag for one of the ad groups:
utm_campaign=EU_ks_design&utm_term=women_45-54&utm_content=long_cool
utm_campaign means geo and target type - design keywords. utm_term=women_45-54 means that this ad group targets women over 45 and under 54, and utm_content=long_cool refers to a specific video used in this ad.
Outcomes
As a result of managing two accounts, $7,844.13 was spent in total, which is more $1.3k than in the previous month. Here are the rest of the performance from advertising accounts and business indicators while our project team was managing in November 2021:
✓ General expenses - $7,844.13
✓ Views - 290 388
✓ Average cost per view - $0.27
✓ Clicks - 11 783
✓ Average CPC - $0.67
✓ Conversions - 1916
✓ Average conversion cost- $4.09
✓ Orders - 85
✓ Total income - $32,423.12
✓ ROAS - 413%
As a result of managing two accounts, $7,844.13 was spent in total, which is more $1.3k than in the previous month. Here are the rest of the performance from advertising accounts and business indicators while our project team was managing in November 2021:
✓ General expenses - $7,844.13
✓ Views - 290 388
✓ Average cost per view - $0.27
✓ Clicks - 11 783
✓ Average CPC - $0.67
✓ Conversions - 1916
✓ Average conversion cost- $4.09
✓ Orders - 85
✓ Total income - $32,423.12
✓ ROAS - 413%
The most interesting thing is that the growth of ROAS happened even on the back of the increased cost per lead from $3.3 to $4.09. We counted his ROAS every week and saw that leads from new GEO were more expensive, but brought much more money. We are grateful that our client trusted us even though he saw the increased cost per registering on his free course.
Pablo, founder of Geometrium
“Directly with the guys from Big Traffic, we launched target from YouTube. We were attracting people to the marathon, to our free course. We used different traffic sources. We have changed contractors three times on YouTube previously. Despite the fact that our YouTube channel has 400,000 subscribers, we couldn't grow in terms of lead generation.
I don’t know the working details with the guys, my marketing director did this, but I see the payback reports. We work with the guys because I see good ROAS, this is the main indicator for me. Let me add that the guys are always in touch, reporting is going on constantly. The marketing manager is satisfied and continues to work with these contractors. We have been working with YouTube for more than six months, although we are changing contractors in other traffic channels constantly. I think this is a hallmark of good work. I recommend these guys, contact them!
Resume
4 dollars for the master class registration is not cheap, but we are not afraid to attract expensive leads if we see that they pay off better than cheap ones. We were able to scale the project and became the first PPC contractor on YouTube for the client with whom he is completely satisfied. This was made possible by the client's quick creative making and understanding of the acceptability of more expensive leads. As a result, we began to attract more registrations, which brought the client more profit — ROAS increased from 340% to 413%.
“Directly with the guys from Big Traffic, we launched target from YouTube. We were attracting people to the marathon, to our free course. We used different traffic sources. We have changed contractors three times on YouTube previously. Despite the fact that our YouTube channel has 400,000 subscribers, we couldn't grow in terms of lead generation.
I don’t know the working details with the guys, my marketing director did this, but I see the payback reports. We work with the guys because I see good ROAS, this is the main indicator for me. Let me add that the guys are always in touch, reporting is going on constantly. The marketing manager is satisfied and continues to work with these contractors. We have been working with YouTube for more than six months, although we are changing contractors in other traffic channels constantly. I think this is a hallmark of good work. I recommend these guys, contact them!
Resume
4 dollars for the master class registration is not cheap, but we are not afraid to attract expensive leads if we see that they pay off better than cheap ones. We were able to scale the project and became the first PPC contractor on YouTube for the client with whom he is completely satisfied. This was made possible by the client's quick creative making and understanding of the acceptability of more expensive leads. As a result, we began to attract more registrations, which brought the client more profit — ROAS increased from 340% to 413%.
