MarketClever — Making Money in the Marketplace
How to get $ 259,000 revenue for two months with a total ROAS of 595%, using YouTube
Julia, the head of MarketClever, has a turnover of over $ 500,000 on marketplaces. She explains how to make $ 10,000 in two months at the marketplace in her course.
About MarketClever
MarketClever is a large online school that teaches how to profit on marketplaces. Julia's head of the school has her brand and headwear production. She has over six years of buying experience in Chinese, Canadian and European markets. Julia teaches merchandise business owners how to increase their market sales and also how to become a market manager for anyone with no education or practice.
The client used all possible lead generation channels and was very successful except for the targeting on YouTube. The choice of our team was based on recommendations.
Our task was to study the ad connectives that the client used in FB and Google Display Network ads and transfer them to the video advertising with maximum efficiency.
Challenges
There were four target audiences for YouTube advertising:
The first two groups were directed to the course page on business in the marketplace. We dispatched the audiences of 3 and 4 steps to the course page on becoming a manager in the marketplace. A marketplace manager is essentially an assistant to a marketplace entrepreneur.
We did an experimental script for mothers. Julia played the role of a businessman's assistant. However, the truth is that she is a businessman, which users learned about on the webinar. We wanted to see how this would affect the results. We will tell you about it a little later :-)
Our task was to study the ad connectives that the client used in FB and Google Display Network ads and transfer them to the video advertising with maximum efficiency.
Challenges
There were four target audiences for YouTube advertising:
- offline merchandise business owners;
- existing suppliers in the marketplace;
- moms who don't work and are busy taking care of their kids;
- freelancers;
The first two groups were directed to the course page on business in the marketplace. We dispatched the audiences of 3 and 4 steps to the course page on becoming a manager in the marketplace. A marketplace manager is essentially an assistant to a marketplace entrepreneur.
We did an experimental script for mothers. Julia played the role of a businessman's assistant. However, the truth is that she is a businessman, which users learned about on the webinar. We wanted to see how this would affect the results. We will tell you about it a little later :-)
The main challenge in the other videos was to show Julia not as a phony coach but as a successful acting businesswoman. Therefore, we insisted on shooting right in her warehouse, even though it did not look luxurious.
We also inserted footage of her brand's product cards into the video and staggering sales statistics on the marketplaces. Moreover, we used the marketplace name at the beginning of the creatives to catch the audience's attention. At the end of the video, Julia voiced the gift that the user will receive for signing up for her webinar.
Work process
We knew what the registration cost should be, so we used the registration price strategy right from the start for all new campaigns.
We used male and female demographics with two age segments: 25-34 and 34-44.
In addition, we exploited a special segment on phrases for each audience portrait in audience settings. Here's an example of such an audience.
We also inserted footage of her brand's product cards into the video and staggering sales statistics on the marketplaces. Moreover, we used the marketplace name at the beginning of the creatives to catch the audience's attention. At the end of the video, Julia voiced the gift that the user will receive for signing up for her webinar.
Work process
We knew what the registration cost should be, so we used the registration price strategy right from the start for all new campaigns.
We used male and female demographics with two age segments: 25-34 and 34-44.
In addition, we exploited a special segment on phrases for each audience portrait in audience settings. Here's an example of such an audience.
The key metric that the client has asked us to track is ROAS on applications. The reason is that the client understands what percentage of the applications go to payment. If we had monitored ROAS on final payments, it would have increased the decision-making time for ad adjustments. So that's a very reasonable decision.
We counted ROAS for bids by ad group every week and increased the budget until it was down to the client's normal ROAS. At the same time, we cut off the least profitable segments, such as ages 25-34, who have children. Further, we tested other audiences, such as visitors who visit YouTube channels similar to these (collected a list of thematic channels).
Outcomes
The result was a total of €24,637.45 spent in six months, generating 344 sales for total revenue of €86,000. Here are the rest of the figures from the advertising accounts and business figures during the management of our project team for September 2021-February 2022:
✓ General expenses - $43,567.52
✓ Views - 2,535,770
✓ Average cost per view - $1.7
✓ Clicks - 112,188
✓ Average CPC - $0.39
✓ Conversions - 35 862
✓ Average cost per conversion - $1.21
✓ Orders - 2787
✓Total revenue - $259,126.72
✓ ROAS - 595%
We counted ROAS for bids by ad group every week and increased the budget until it was down to the client's normal ROAS. At the same time, we cut off the least profitable segments, such as ages 25-34, who have children. Further, we tested other audiences, such as visitors who visit YouTube channels similar to these (collected a list of thematic channels).
Outcomes
The result was a total of €24,637.45 spent in six months, generating 344 sales for total revenue of €86,000. Here are the rest of the figures from the advertising accounts and business figures during the management of our project team for September 2021-February 2022:
✓ General expenses - $43,567.52
✓ Views - 2,535,770
✓ Average cost per view - $1.7
✓ Clicks - 112,188
✓ Average CPC - $0.39
✓ Conversions - 35 862
✓ Average cost per conversion - $1.21
✓ Orders - 2787
✓Total revenue - $259,126.72
✓ ROAS - 595%
The daily budget grew from $400/day at the beginning of October 2021 to $1,300/day at the end of November 2021. The 2-month total was $259,000, and the impressive ROAS was 595%.
George K., Head of Marketing at Marketclover
"I want to thank the BigTraffic team. These guys are awesome at setting up YouTube ads: they not only configure but also write scripts. I like the work process: everything is always on time, and weekly reporting is clear. In 2 months, the budget has increased by 30 times with the growing return from the advertising. I am very pleased with the results we will continue our cooperation. Therefore, I recommend it. Great profits and success to all of you!"
Resume
We achieved impressive results with this project. The key to success, in this case, is not to reinvent the wheel but to use marketing connectives that work successfully in other traffic channels for the client. We achieved a ROAS of 595%, which is even higher than our Facebook advertising colleagues in this project.
"I want to thank the BigTraffic team. These guys are awesome at setting up YouTube ads: they not only configure but also write scripts. I like the work process: everything is always on time, and weekly reporting is clear. In 2 months, the budget has increased by 30 times with the growing return from the advertising. I am very pleased with the results we will continue our cooperation. Therefore, I recommend it. Great profits and success to all of you!"
Resume
We achieved impressive results with this project. The key to success, in this case, is not to reinvent the wheel but to use marketing connectives that work successfully in other traffic channels for the client. We achieved a ROAS of 595%, which is even higher than our Facebook advertising colleagues in this project.
