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Results:
✓ General expenses - $7,844.13
✓ Views - 290 388
✓ Average cost per view - $0.27
✓ Clicks - 11 783
✓ Average CPC - $0.67
✓ Conversions - 1916
✓ Average conversion cost- $4.09
✓ Orders - 85
✓ Total revenue - $32,423.12
✓ ROMI - 313%

Done:
✓ A script for a new video and introduction of GEO - Europe.

Leads: conversion cost from $3.3, average cost - $4.09.

Task: to scale November results: $220k income, $6.5k advertising budget (ROMI 240%) with the same efficiency.

Advertising budget: smooth growth from $200 per day in early December once a week, based on the results of the previous week.
Deadline: December 2021

Done: script for video commercial
✓ The video was made by the Customer;
✓ Three different versions of the video were used in the advertising: with reviews / short video / long video.

Used: 4 different targets, including remarketing to the Customer's website.

Based on the weekly test results with an advertising budget of $100 it was decided to focus on two most interesting targets.

The advertising budget was increased up to $200 a week.
YouTube advertising data:
✓ 700,000 impressions of videos;
✓ 200 views;
✓ $0.57 – average cost per view.

ROAS 280%
For every $1 invested in the advertising, the Customer received $2.8 income and $1 profit.
At this moment, we are running the Customer's advertising campaigns and open the Customer's YouTube channel.

Goal: getting an online webinar visitor for the cost not more than $2.

Result: cost of a webinar visitor is $1.2

Results:
✓ General expenses - $43,567.52
✓ Views - 2 535 770
✓ Average cost per view - $1.7
✓ Clicks - 112 188
✓ Average CPC - $0.39
✓ Conversions - 35 862
✓ Average cost per conversion - $1.21
✓ Orders - 2787
✓Total revenue - $259,126.72
✓ ROMI - 495%

Done: Scripts and 4 videos for 2 funnels.

Task: maximum registrations in 2 different funnels: Business on WB and Account Manager on the WB webinar at the price up to $1.1 + stable ROMI.


Advertising budget: stable growth from $400 per day in early October to $1,300 per day at the end of November.
Deadline: October - November.

Results:

✓ Budget – $2,050
✓ Number of views - 190 129
✓ Average cost per view – $0.0108
✓ Number of clicks - 20 418
✓ CPC - $0.1
✓ Leads received – 8617
✓ Lead cost – $0.238
✓ Total revenue- $10,301
✓ ROMI - 402%

Done:
✓ a video commercial in the field of "YouTube Blogger";
✓ Improvement of the video for „YouTube Manager”;
✓ 4 different targets were used, including remarketing to visitors of Marina's YouTube channel.
✓ 10 combined audiences were used. We narrowed down remarketing to get more “hot” leads ready to buy.
✓ All campaigns have been set up with conversion optimization.

Task: maximum registrations in online webinars by Marina Mogilko at the price of not more than $0.4.

Total budget: $2,000
Deadline: February 1-17

Done:
work in two advertising cabinets at the same time in the field of Allergy on different domains. Cleaning the landing page of all possible words that can cause blocking the office: illness, treatment, appointment, consultation, name of drugs, testing.



Results:
✓ Registration fee for the webinar - $1.55
✓ General expenses - $11,466.29
✓ Views - 410 888
✓ Average cost per view - $0.028
✓ Clicks - 26 323
✓ Average CPC - $0.4356
✓ Conversions - 7 252
✓ Average conversion cost - $1.58
✓ Total revenue - $36,315.5
✓ ROMI 317%

Task: to test different areas of illness and get as many leads as possible for an online lecture at the price up to $2.5 per registration.
Advertising budget: from $100 per day 2 months before the start of the course to $600 per day a week before the start of the course.
Deadline: October - November.

Results:
✓ Budget – $3,500
✓ Views – 348 763
✓ Average cost per view– $0.01
✓ Clicks - 20,834
✓ CPC - $0.17
✓ “Select your car” conversions – 9,877
(average price $0.35)
✓ “Add to Cart” 455 conversions (average price $7.69)
✓ Total revenue - $11,341
✓ ROMI – 224%

Used:
✓ 9 advertising campaigns with different strategies and targets
✓ Payment for impressions;
✓ Payment for the "View Cart" conversion;
✓ Payment for the "Select a car" conversion;
✓ Custom segment;
✓ Similar audience;
✓ List of YouTube channels for video advertising.

Task: Maximize sales in the hottest time (Black Friday) for Gan Tuning Buro with ROMI over 200%.

Advertising budget: $3,500
Deadline: November 1-30, 2020

Done: a video with a popular review blogger